How I got here
Graduating with an English and Creative Writing degree... in a recession... when you don’t want to be a teacher... is never a good idea.
But after juggling two pro bono internships (writing for a ski mag and running creative writing workshops for kids), I landed my first paid job as a writer at London consultancy, The Writer. And I’ve been helping businesses with their identity, strategy, content and tone ever since.
I went freelance in 2013 when I was still living in London. Through collaborations with creative agencies and my own contacts, I worked for companies within the retail, beauty, IT and automotive industries. Then in 2016, I upped sticks and moved to beautiful New Zealand.
Now, from my co-working word-nerd studio (way) down under, the writer in me creates websites, brochures, blogs and campaigns for businesses in NZ, Australia and the UK.
While the consultant in me helps brands big and small find their voice in one heck of a noisy world.