What I do
The copywriter in me…
…helps businesses – big or boutique – work out what they want to say and how they want to say it.
The mentor in me…
…helps freelancers and creatives – like copywriters, designers and strategists – master the art of working smarter (not harder).
What I offer
Brand strategy & tone of voice
How can you expect people to back your brand if you don’t even know what it is?
From your big why, to your values, differentiators and tone of voice, I use expert thinking and customer and competitor insights to take you from bog-standard business to beloved brand.
Copywriting & naming
Words and product names mean nothing unless people connect with them.
So, using research, creative thinking and the nuggets I've learnt from behavioural psychology, I write clear, engaging copy that’s on-brand and customer-worthy. I name products too – everything from skincare and paint colours, to saucepans, suits, and snacks.
Mentorships for creatives
Whether you’re starting out or you’re a seasoned pro, my 1:1 mentorships help you set up the right systems and revamp your processes, so you can give your clients a better experience while being more efficient.
I wouldn’t be a great mentor if I didn’t challenge you. So get ready to shift your mindset and give up any limiting beliefs.
And with loads of tools, frameworks and been-there-done-that moments to share, I help you gain control of your financial future and create more time for the stuff you want to do (not have to do).
What copywriting with me looks like
I get curious
I kick things off with a deep dive conversation (or two) where I ask a load of questions about your business. What you do. Why you do it. Competitors, customers, cats – we’ll chat about everything.
I get creative
Next, I put my thinking cap on (and the kettle) before spending some serious time processing everything and doing some extra research. Then when I know how to move forward, I put pen to paper and create draft one.
I get crafting
After introducing the first draft over a call, you'll have time to gather your feedback. We’ll then review and refine the copy together until it’s hitting the spot.
What mentoring with me looks like
Weekly catch-ups
In-person or over Zoom, we’ll follow a custom framework based on the goals you set. I’ll be your sounding board, cheerleader and guide – there for you with tangible tools and unlimited support to help you succeed.
Advice that actually works
With plenty of ‘Been there, done that’ moments to share, I offer real solutions that work. Goodbye second-guessing and feeling stuck.
Smarter resources that save you time
Contracts, proposals, briefing forms, invoices… I’ll share my tried-and-tested templates so you can streamline your business and focus on the stuff you do best.
Why me?
Having spent 15+ years helping businesses find their way with words, I’ve experienced my industry from both sides of the table.
I kickstarted my career in London, during a recession of all things. After two unpaid internships (a rite of passage for graduates back then), the holes in my pockets started to expose flesh. Before things got too risqué, I landed my first paid job as a writer and workshop trainer at a leading brand language consultancy.
For the next several years, I worked with retailers, airlines, banks, and beauty giants on both the agency and client sides. I learnt from some of the best brains in the business. But the time came for me to sit at the head of my own table.
So now, from my studio waaaay down under in New Zealand, I help organisations all over the world discover (and communicate with) the heart and soul of their brand, so they can connect with customers on a deeper level and grow with purpose.
Don't just take my word for it
"Jo has a gift for unlocking beautiful and personable ways of talking about our very technical products.” – Josh // BLUNT Umbrellas
"Collaborating with Jo has been a thought-provoking, linguistic journey for our brand.” – Scott // Mosaic Homes
"Jo is a brand DNA scientist at her absolute peak. She is an incredible communicator and a mastermind at exploring and discovering what makes an authentic brand.” – Rohan // Peora