A bit about me

Graduating with an English and Creative Writing degree in a recession, when you don’t want to be a teacher, is never a good idea.

But after juggling two internships (writing for a ski mag and running creative writing workshops for kids), I landed my first paid job as a writer at a leading London brand agency. And I’ve been helping businesses with their identity, strategy, content and tone ever since.

After a number of years working for creative agencies throughout London, I went freelance in 2013. Then in 2016, I upped sticks and moved to beautiful New Zealand.

Now, from my co-working word-nerd studio (way) down under, the writer in me creates websites, brochures, blogs and campaigns for businesses in NZ, Australia, the UAE and the UK. While the consultant in me helps brands pin down their values and find their tone of voice in one heck of a noisy world.

Have a read of what my clients say about me
And take a look at some of my work here