Soap & Glory
I worked in-house for this fresh, fearless beauty brand for nearly six months. And oh what fun I had. I got to play around with puns, invert the laws of grammar and learn about the ins and outs of what makes Soap & Glory products utterly addictive.
From concept to execution, I was responsible for CRM emails, packaging, press releases and social media campaigns. I worked alongside designers to make sure the campaigns were creatively on point. And I helped brainstorm product and technology names too.