Rippon Vineyard are based in Wanaka, New Zealand. They came to me just before the opening of their wedding venue The Rippon Hall. They knew there’d be a lot of writing surrounding the business launch, and they wanted the tone to reflect the master brand and their values as a family run sustainable winery. That’s where I came in.
I got to know Laura (marketing), Jo (co-owner) and the Rippon brand over Skype and by sifting through lots of their existing writing. I then had a good old think, and created a tone of voice and set of writing guidelines that sat perfectly alongside Rippon's wider brand purpose.