The people who buy Rolls-Royce Motor Cars have changed. And the company’s new website needed to reflect that.
So, after a thorough audit and some phone calls, I refreshed this luxury brand’s tone of voice, culled any unnecessary content, and rewrote the site in line with their new tone and content strategy. (And no, I didn’t get to sit in a Rolls-Royce if that's what you were wondering.)
Winner: AWWWARDS Best Website and FWA Site of the Day