What my clients say about me
"Jo is a brand DNA scientist at her absolute peak. She is an incredible communicator and a mastermind at exploring and discovering what makes an authentic brand.
Through her workshops and exercises, we were able to create our brand bible, tone of voice and mission/vision. Although we are a company with over 20 years of heritage, we weren't able to put our story down on paper until Jo came along. She was instrumental in the development of our re-brand and worked seamlessly with other creatives and stakeholders.
Her work is scoped out in meticulous detail and her delivery is like clockwork. You can always count on Jo to ask the right questions. I thoroughly enjoyed working with Jo and wouldn't hesitate to send new projects her way."
Rohan, Marketing Director, Peora
"Jo has a gift for unlocking beautiful and personable ways of talking about our very technical products. From the get-go, she has understood our brand tone of voice and has translated what we’ve given her into interesting content that people actually want to read.”
Josh, Global Brand Manager, BLUNT Umbrellas
"Collaborating with Jo has been a thought-provoking, linguistic journey for our brand, giving us a fresh perspective about how to connect with our network through genuine, meaningful words. Jo’s ability to deconstruct complicated ideas into well-articulated, simple expressions has and continues to amaze our team. A rare talent with a true understanding and command of the written language."
Scott, Marketing Director, S&P Real Estate
"Jo helped with the copywriting for our very first skincare and tea ranges and her expertise and creativity from start to finish made it such a fun project (despite it being something that was quite daunting for us to kickstart).
Jo instantly captured our tone of voice and brand vision and ran with it. 18 products later we’ve worked with her twice and cannot recommend her more highly. Deadlines were always met and we constantly get compliments on how good our products sound – thanks to Jo!"
Viarni, Brand Manager, The Avo Tree
"Jo is an absolute pleasure to work with. I worked closely with Jo on evolving the Appleby Farms website. Not only did she write the copy for the entire site, she also created the structure and content flow. Her expertise in understanding the consumer journey is invaluable!
Jo is patient. She listens. She asks the right questions. She has a way of interpreting information that makes the process feel so much less daunting. I totally trusted Jo throughout the project and she just got it done."
Mel, Marketing Manager, Appleby Farms Ice Cream
"Jo was the first copywriter who started the conversation with questioning whether she could add value instead of telling me she could. A very refreshing change from the usual sales pitch!
It goes without saying, Jo is a fantastic copywriter. Anyone can see that from simply browsing her website. Good with words, creative with narratives and never strays from the brand tone of voice. What I found even more impressive than her already impressive copy skills was her ability to grasp and verbalise our entire vision, values and brand identity in a shockingly short space of time.
From a customer relationship management perspective, Jo worked dynamically around my intense schedule to meet the deadlines we agreed on, and she always did so with a smile.
It goes without saying I thoroughly enjoyed working with Jo, and look forward to expanding our scope in the future. I cannot recommend her services enough and encourage anyone considering working with her to move ahead without hesitation."
Faris, Founder & CEO, Qima Coffee
"Jo isn't just a great writer. And she isn't just brilliant at getting under a brand's skin either. She's also excellent at taking a brief, questioning and challenging to make sure we, as the client, have covered every angle. Then, when she goes off to write, she just 'gets it', grasping our tone of voice, first time and every time.
Her work is presented to deadline, often before, and always with care; well-structured and thought-through making it all the more easy to navigate her options and feed back. Ever professional, never precious, it's this rare combination of skills that makes for a truly collaborative client/copywriter relationship."
Clare, Copy Manager, John Lewis
"After the first meeting with Jo, I knew she was the perfect person to guide the creation of the D'Luxe Distinctive Gifting brand.
A master of words, Jo not only delivered the copy for the website but understood the tone of the brand and brought it to life. She’s put into words the very essence of what my business is about. Her valuable advice and knowledge included helping define the structure of the website, with a focus on ensuring that the customer's online experience is streamlined and pleasant.
Prompt with her communications and delivery, Jo took all the stress away by communicating directly with the designer. She also made me feel at ease from the word go and was an absolute pleasure to deal with.
Professional and personal, I can highly recommend Jo's services and will continue to draw on her excellent word skills as my business grows."
Gill, Founder, D'Luxe Distinctive Gifting
"As a fellow writer, I’ve had the pleasure of collaborating with Jo on a number of projects over the years. On each of those occasions, I’ve been thoroughly impressed by her willingness to think outside the square to develop unique, personality-packed messaging and copy.
Comfortable working in any industry and adept at crafting content for any channel, Jo’s ability to delve into a brief and pull out key insights ensures she consistently produces work which resonates with her target audience and drives results for her clients.
She’s also efficient, precise, and tons of fun to work with!"
Tim, Senior Writer & Co-founder of Blerb
"Jo’s a gem - insightful, clever and creative. She challenged our long-standing perceptions and gently helped us nail down exactly what our tone needs to be, and why.
Her writing legacy lives on in a 'copy guidelines checklist' pinned above my desk, which I use daily!"
Laura, Marketing & Events Manager, Rippon Vineyard
"Jo has this big juicy brain with so many great ideas, but she's also grounded in solid marketing and business experience.
I've worked with her on several projects, and it's always been such a pleasure - she's easy to collaborate with and bounce ideas off of, no matter how silly they may seem. She then takes those ideas and formulates them into concrete action items, so we're always clear on exactly what we're doing."
Cassa, Consultant and Coach, Cassa Grant Communications
"It was a pleasure to work with Jo on the development of our new brochure and website! She spent the time having long conversations with us over the phone just to understand our business and products before we even discussed content which was great as this ensured we were on the same page.
Jo was easy to talk to and helped us develop the message and content we wanted to promote. I would highly recommend working with Jo in developing your content and layout."
Darryn, General Manager, Rangitata Rafts
"...I have to say, all of our presentations are now edited with a tiny Jo Wigley sitting on our shoulders, to make sure we’re following the rules!"
Jane, Director, Future Flowers
"If you want to stand out from the pack then go for Jo. Innovative, creative and different."
Tim, Owner of Morgan Images
"Jo kindly volunteered to help us with the SEE3 marketing materials, particularly our annual Christmas calendar, which is one of our most important marketing tools. Jo took a lot of information, some existing copy and a few random thoughts we threw at her and created something quite beautiful. She structured our message to our audience simply and effectively, and we were thrilled with the result."
Emma, Marketing Manager, SEE3
"As a regular writer for our blog, Jo’s input is indispensable to our website. She often tackles challenging subjects, making them enjoyable and interesting for our readers."
Alasdair, Co-founder, Popup Weddings
"I hired Jo to rewrite Brixton Market's new website and then again for some advertorials for WRBM. She worked really fast and the results were great. She's reliable and also has a great sense of humour - I would definitely hire her writing services again and recommend her to others."
Camila, Event Marketing Manager at William Reed Business Media Ltd.
"Jo took us through a really useful process which made us look at the way we write things differently. She gave us tools which we could take into our work straight away and make our work have greater impact."
Helen, Director, Future Flowers