What my clients say about me
"Jo has a gift for unlocking beautiful and personable ways of talking about our very technical products. From the get-go, she has understood our brand tone of voice and has translated what we’ve given her into interesting content that people actually want to read.”
Josh, Global Brand Manager, BLUNT Umbrellas
"Collaborating with Jo has been a thought-provoking, linguistic journey for our brand, giving us a fresh perspective about how to connect with our network through genuine, meaningful words. Jo’s ability to deconstruct complicated ideas into well-articulated, simple expressions has and continues to amaze our team. A rare talent with a true understanding and command of the written language."
Scott, Marketing Director, S&P Real Estate
"Jo was the first copywriter who started the conversation with questioning whether she could add value instead of telling me she could. A very refreshing change from the usual sales pitch!
It goes without saying, Jo is a fantastic copywriter. Anyone can see that from simply browsing her website. Good with words, creative with narratives and never strays from the brand tone of voice. What I found even more impressive than her already impressive copy skills was her ability to grasp and verbalise our entire vision, values and brand identity in a shockingly short space of time.
From a customer relationship management perspective, Jo worked dynamically around my intense schedule to meet the deadlines we agreed on, and she always did so with a smile.
It goes without saying I thoroughly enjoyed working with Jo, and look forward to expanding our scope in the future. I cannot recommend her services enough and encourage anyone considering working with her to move ahead without hesitation."
Faris, Founder & CEO, Qima Coffee
"Jo isn't just a great writer. And she isn't just brilliant at getting under a brand's skin either. She's also excellent at taking a brief, questioning and challenging to make sure we, as the client, have covered every angle. Then, when she goes off to write, she just 'gets it', grasping our tone of voice, first time and every time.
Her work is presented to deadline, often before, and always with care; well-structured and thought-through making it all the more easy to navigate her options and feed back. Ever professional, never precious, it's this rare combination of skills that makes for a truly collaborative client/copywriter relationship."
Clare, Copy Manager, John Lewis
"After the first meeting with Jo, I knew she was the perfect person to guide the creation of the D'Luxe Distinctive Gifting brand.
A master of words, Jo not only delivered the copy for the website but understood the tone of the brand and brought it to life. She’s put into words the very essence of what my business is about. Her valuable advice and knowledge included helping define the structure of the website, with a focus on ensuring that the customer's online experience is streamlined and pleasant.
Prompt with her communications and delivery, Jo took all the stress away by communicating directly with the designer. She also made me feel at ease from the word go and was an absolute pleasure to deal with.
Professional and personal, I can highly recommend Jo's services and will continue to draw on her excellent word skills as my business grows."
Gill, Founder, D'Luxe Distinctive Gifting
"As a fellow writer, I’ve had the pleasure of collaborating with Jo on a number of projects over the years. On each of those occasions, I’ve been thoroughly impressed by her willingness to think outside the square to develop unique, personality-packed messaging and copy.
Comfortable working in any industry and adept at crafting content for any channel, Jo’s ability to delve into a brief and pull out key insights ensures she consistently produces work which resonates with her target audience and drives results for her clients.
She’s also efficient, precise, and tons of fun to work with!"
Tim, Senior Writer & Co-founder of Blerb
"Jo’s a gem - insightful, clever and creative. She challenged our long-standing perceptions and gently helped us to nail down exactly what our tone needs to be, and why.
Her writing legacy lives on in a 'copy guidelines checklist' pinned above my desk, which I use daily!"
Laura, Marketing & Events Manager, Rippon
"...I have to say, all of our presentations are now edited with a tiny Jo Wigley sitting on our shoulders, to make sure we’re following the rules!"
Jane, Director, Future Flowers
"If you want to stand out from the pack then go for Jo. Innovative, creative and different."
Tim, Owner of Morgan Images
"Jo kindly volunteered to help us with the SEE3 marketing materials, particularly our annual Christmas calendar, which is one of our most important marketing tools. Jo took a lot of information, some existing copy and a few random thoughts we threw at her and created something quite beautiful. She structured our message to our audience simply and effectively, and we were thrilled with the result."
Emma, Marketing Manager, SEE3
"As a regular writer for our blog, Jo’s input is indispensable to our website. She often tackles challenging subjects, making them enjoyable and interesting for our readers."
Alasdair, Co-founder, Popup Weddings
"I hired Jo to rewrite Brixton Market's new website and then again for some advertorials for WRBM. She worked really fast and the results were great. She's reliable and also has a great sense of humour - I would definitely hire her writing services again and recommend her to others."
Camila, Event Marketing Manager at William Reed Business Media Ltd.
"Jo took us through a really useful process which made us look at the way we write things differently. She gave us tools which we could take into our work straight away and make our work have greater impact."
Helen, Director, Future Flowers