What my clients say about me
"Jo has a gift for unlocking beautiful and personable ways of talking about our very technical products. From the get-go, she has understood our brand tone of voice and has translated what we’ve given her into interesting content that people actually want to read.”
Josh, Global Brand Manager, BLUNT Umbrellas
"Collaborating with Jo has been a thought-provoking, linguistic journey for our brand, giving us a fresh perspective about how to connect with our network through genuine, meaningful words. Jo’s ability to deconstruct complicated ideas into well-articulated, simple expressions has and continues to amaze our team. A rare talent with a true understanding and command of the written language."
Scott, Marketing Director, S&P Real Estate
"Jo isn't just a great writer. And she isn't just brilliant at getting under a brand's skin either. She's also excellent at taking a brief, questioning and challenging to make sure we, as the client, have covered every angle. Then, when she goes off to write, she just 'gets it', grasping our tone of voice, first time and every time.
Her work is presented to deadline, often before, and always with care; well-structured and thought-through making it all the more easy to navigate her options and feed back. Ever professional, never precious, it's this rare combination of skills that makes for a truly collaborative client/copywriter relationship."
Clare, Copy Manager, John Lewis
"Jo’s a gem - insightful, clever and creative. She challenged our long-standing perceptions and gently helped us to nail down exactly what our tone needs to be, and why.
Her writing legacy lives on in a 'copy guidelines checklist' pinned above my desk, which I use daily!"
Laura, Marketing & Events Manager, Rippon
"...I have to say, all of our presentations are now edited with a tiny Jo Wigley sitting on our shoulders, to make sure we’re following the rules!"
Jane, Director, Future Flowers
"If you want to stand out from the pack then go for Jo. Innovative, creative and different."
Tim, Owner of Morgan Images
"Jo kindly volunteered to help us with the SEE3 marketing materials, particularly our annual Christmas calendar, which is one of our most important marketing tools. Jo took a lot of information, some existing copy and a few random thoughts we threw at her and created something quite beautiful. She structured our message to our audience simply and effectively, and we were thrilled with the result."
Emma, Marketing Manager, SEE3
"As a regular writer for our blog, Jo’s input is indispensable to our website. She often tackles challenging subjects, making them enjoyable and interesting for our readers."
Alasdair, Co-founder, Popup Weddings
"I hired Jo to rewrite Brixton Market's new website and then again for some advertorials for WRBM. She worked really fast and the results were great. She's reliable and also has a great sense of humour - I would definitely hire her writing services again and recommend her to others."
Camila, Event Marketing Manager at William Reed Business Media Ltd.
"Jo took us through a really useful process which made us look at the way we write things differently. She gave us tools which we could take into our work straight away and make our work have greater impact."
Helen, Director, Future Flowers